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  • 13
  • Jun
It was a meeting of TV’s multiplatform minds at the annual TV of Tomorrow show, held June 12th and 13th at San Francisco’s Yerba Buena Center for the Arts.

Industry professionals from TBS, Google, Yahoo!, and many more attended the conference to discuss television’s shifting environment which now more than ever includes interactivity, social media & many other elements. Among the participants was Fourth Wall Studios' own Jay Bushman, Editor for, who sat on the “Social Media Changing the Nature of Programming” panel.  Also present on the panel:

-       Tracey Evans: Founder,

-       Chris Wyatt: Founder, Youtoo

-       Mike Monello: CCO, Campfire

-       Shawn Patrick: Founder,

-       Wes Williams: Director Online Promotions, Scripps Networks

-       Louis Massicotte, Founder,

Much of the panel discussed how these companies are integrating social media and gamification into current and future TV projects. Jay’s fellow panelists shared how they’re using Youtube, Facebook, and Twitter to connect with fans.

"We're living in the golden age of the fan,” said Mike Monello of Campfire whose company produces transmedia content for clients including A&E and whose background includes working on the pioneering work THE BLAIR WITCH PROJECT. “Social media has brought fan behaviors to be visible where they never had before, so we're seeing success we never saw before."

Bushman shared the Dirty Work series overview with the audience and explained that "Let's us use all these channels and tell stories across all of them at once." Jay also shared a humorous anecdonte that “for every handful of people who think it's cool, one person thinks their phone is possessed.”

According to Bushman, “If you look at history of transmedia, there are a lot of parallels to motion pictures. The Blair Witch Project is like The Great Train movie - it was very influential in spurring the field. But we're waiting for the Jazz Singer right now.”

Now it’s just a matter of time before the next break out project is developed. Could it be on Only time will tell. In the meantime, check out our projects:

Dirty Work


Goldfish Theatre

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